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The basic rule for making a perfect cup of coffee is to start with fresh cold water and "the richest coffee in the world" - 100% Arabica Gourmet Coffee.

  • Make sure the equipment used is clean.
  • The freshness of brewed coffee normally expires after 20 minutes when the liquid has been heated in a pot on a warmer. Freshness can be preserved for up to two hours in a vacuum air pot or thermos bottle.
  • Roasted coffee beans start to lose some of their flavor within two weeks. Ground coffee begins to lose its flavor in minutes. Freezing is not necessary to maintain the flavor. Keep beans and ground coffee in an air-tight container. Make sure not to buy large quantities of coffee at a time (no more than a month's worth.)
  • Store the airtight container in a slightly cool, dark place at a temperature between 50 and 70 F.

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